In a recent survey, innovative people – from inventors to scientists, writers to programmers – were asked what techniques they used. Over 70% believed they got their best ideas by exploring areas they were not experts in. The ideas found during these exploratios often sparked new ways to think about the work in their own domain. – “The myths of innovation”

One of our greatest gifts, is the clear ability to imagine and to have creativity. Take the ideas, multiply them with work, and we can adapt to changes or needs fast enough to notice huge impacts in our own life-time.

The heart of creativity:

  • Fact finding : the work of collecting data, information, and piles of research about whatever it is that needs to be done.
  • Idea finding: The exploration of possibilities – free from as many constraints as possible – and using or ignoring facts to find more ideas
  • Solution finding: The development of promising ideas into solutions that can be applied to the world.

Too much idealism, and the work never ships – not enough, and little change is brought into the world.

There’s so much hype around creativity today that the simple truths get lost in the noise.

The challange is that we have access to so much information today, that it becomes harder to filter relevant information without getting lost from the main problems to solve.

“The knowing-doing gap” – Jeffrey and Robert I. Sutton.

We like to pretend the gap from knowing to doing is small, but it’s enormous, and few people are willing to do the work to close that gap. It requires courage, persistence, comfort with risk, and a willingness to do work with no guaranteed external rewards.

-Most people dismiss information for being too obvious; When tasked with thinking about their business, many executives and leaders hearing obvious advices look elsewhere; There’s a tendency to assume, that the great answers needs to be something more advanced and complex in order to do better work than what is currently done; But normally the opposite is true: the simple patterns and challenges that are ignored and discounted explains much of the confusion and failure out there.

“Luck is what happens when preparation meets opportunity.”